Weekly Wrap-Up: Vocus And Cision Plan To Merge

by Olivia Adams on June 5, 2014

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Mobile media devices

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Every Thursday, the Come Recommended PR Blog ends the week with a wrap-up, bringing you the top news from the week about public relations and content marketing. These articles will highlight the latest trends in the industry to help you stay up-to-date on the PR world.

CONTENT MARKETING

Get the Most from One Blog Post: 21 Advanced Content Tips: Here is a list of tips to help content marketers get more out of their repurposed content. Read more. 

9 Content Marketing Strategy Questions You Need to Answer: Last week, Content Marketing Institute held their Executive Forum in San Francisco, which discussed some of the most important questions about content marketing. Read more.

SOCIAL MEDIA

Master This Copywriting Formula to Dominate Any Social Media Platform: This article provides an overview of how to craft social media posts that actually boost engagement. Read more. 

7 Objectives for Listening to Your Audience on Social Media: Every good conversation starts with listening. The ability to listen and monitor your social channels enables you to gauge what content is working and what needs adjustment. Read more. 

MEDIA RELATIONS

What You Need to Know About the Pending Vocus/Cision Merger: Vocus and Cision recently announced they could be merging in order to provide “new software tools, content, and services that help organizations of all sizes to enhance their performance.” Read more. 

AP Stylebook Adds New Religion Section, ‘Selfie’: The AP Stylebook has served for years as a bible of sorts for wordsmiths everywhere, and now that bible has a religion section. Read more. 

TRAFFIC AND CONVERSION

60 Percent of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]: According to xAd and Telemetrics’ third annual Mobile Path-to-Purchase report, up to 60 percent of consumers used mobile exclusively to make a purchase decision. Read more. 

The 4 Big C’s of Search Engine Optimization: In order to have a successful SEO strategy, content marketers must collect information, create content, keep clutter to a minimum, and having comrades who consistently back link to your website. Read more.  

If we missed anything from the week you think was important, let us know in the comments.

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