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A Beginner’s Guide To Article Syndication

If you’re looking for a cost-effective way to get inbound links to your website or blog and gain a wider audience, article syndication might be for you. Syndication takes your original, published content and allows other webmasters to republish and distribute it to their own website, while still crediting you as the author. Article syndication [...]

January 20, 2013 • Continue Reading

Can Online Video Enhance Your Brand?

Online video has been taking the Web by storm in the past few years. The statistics on the matter are very telling: 56 percent of consumer Web traffic is now video. Additionally, 78 percent of Web users between the ages of 15 and 64 watch videos online every single week, and 46 percent watch brand-related [...]

January 20, 2013 • Continue Reading

5 Tips For Getting Better Online Reviews

Reviews–both online and off–have the potential to make or break your brand. The sky’s the limit for the impacts of a positive review, while negative feedback could easily leave you hurting. A recent survey showed that approximately 72 percent of consumers said they trust online reviews as personal recommendations, while 52 percent said positive online [...]

January 20, 2013 • Continue Reading

How To Create A SEO Landing Page For Your Website

You understand the power that search engine optimization (SEO) holds over your brand. But if you take SEO to the next step, you’ll also understand that smart SEO should be integrated into your business’s website copy. That’s where SEO landing pages come in. After conducting targeted keyword research around your company, products, and niche, SEO [...]

January 11, 2013 • Continue Reading

5 Tips For Gaining Customer Trust Through Social Media

Do your customers really trust your brand? This isn’t always an easily answered question, but your social media habits might give you some insight. When it comes to developing relationships with those who mean the most to your business, the power of social media is almost endless. It’s not only a place to actively reach [...]

January 11, 2013 • Continue Reading

Does Your Brand Need A New Blogging Strategy?

Having a company blog updated with new content on a regular basis is a must for any credible brand. Not only does a blog help to position your company as industry thought leaders, but it’s also a tool to improve search engine results to draw in more visitors. If your company has a blog, you’re [...]

January 10, 2013 • Continue Reading

Updating Your Company’s Social Strategies For 2013

A new year offers every company a chance for improvement. And there seems to be one secret to success that many companies follow: actively updating goals and strategies. With such an exciting amount of growth and opportunity in the digital sector, your social strategies should top the list when it comes to making improvements in [...]

January 9, 2013 • Continue Reading

How Not To Blog Comment For Your Brand

Whether you love ‘em or you hate ‘em, blog comments are here to stay. More than 400,000 blog comments are posted daily on the Internet. For content marketing purposes, actively commenting on blogs other than your own opens the door to a host of benefits. Businesses that actively engage in blog commenting maximize their online presence [...]

January 4, 2013 • Continue Reading

Your Brand’s Facebook Cover Photo: What You Need to Know

When Facebook rolled out Timeline in 2011, many didn’t know what to make of the picture that was now front and center on their personal profiles and brand pages. Now, plenty of companies are coming up with creative ways to use the Facebook cover photo feature to promote their products and brand their profiles. An [...]

January 3, 2013 • Continue Reading

Utilizing Google+ Communities For Your Brand

Are you looking to add more value to your company’s online brand in the new year? Google’s recent release of their latest Google+ features, Communities, will allow you to do just that. This new collaborative feature has a variety of unique capabilities that are sure to give your brand a much needed boost in the [...]

December 31, 2012 • Continue Reading

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